The Flourist

Rebrand for The Flourist, a local bakeshop specializing in bespoke cakes with attention to detail, flavor, and service. The wordmark uses a typeface with swashes for a classic, floral look — and since the name plays on flour and florist, wheat grains were added as a design element. Flower petals and illustrations, paired with a chocolate and cream palette, reinforce the brand's warmth and craft.